{"title":"Beauty Products \u0026 Everyday Essentials","description":"\u003ch2\u003eBeauty, considered\u003c\/h2\u003e\n\u003ch5\u003eExplore the London Glam Squad beauty edit: a growing space for thoughtful finds that make everyday rituals feel a little more your own. Discover what speaks to you, from the familiar favourites you reach for often to something new worth making room for.\u003c\/h5\u003e","products":[{"product_id":"pre-eminent-beauty-serum","title":"Pre-Eminent Beauty Serum by Highborn London","description":"\u003ch3\u003eLightweight hydration, heavyweight results\u003c\/h3\u003e\u003cp\u003eSome serums shout; this one simply delivers. Highborn London's non-oily, sulphate-free and paraben-free formula brings hyaluronic acid and vitamin C to skin that feels dry or has changed with age.\u003c\/p\u003e\u003ch4\u003eWhy we love it\u003c\/h4\u003e\u003cp\u003eIt helps naturally ease the look of fine lines and wrinkles while leaving skin feeling soft, smooth and comfortable, never greasy. Made in England, and quietly loved by customers who tell us they can genuinely see the difference.\u003c\/p\u003e\u003ch4\u003eHow we use it\u003c\/h4\u003e\u003cp\u003eApply a few drops to cleansed skin morning and evening, before your moisturiser or facial oil. It layers beautifully under SPF and makeup, which makes it an easy everyday staple. Pair it with the Imperial Eye Gel, or find them together in the Revive and Defy Starter Set.\u003c\/p\u003e","brand":"Highborn London","offers":[{"title":"50ml Jar","offer_id":58857594880381,"sku":"PEBS50J","price":66.0,"currency_code":"GBP","in_stock":true},{"title":"30ml Jar","offer_id":58857594913149,"sku":"PEBS30","price":46.0,"currency_code":"GBP","in_stock":true},{"title":"30ml Bottle","offer_id":58857594945917,"sku":"PEBS30BTL","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/files\/hb-serum-50-scale-v4.png?v=1791329590"},{"product_id":"grounded-beauty-egyptian-gold-retinol-serum-with-hyaluronic-acid-50ml-value-size-anti-ageing-fine-lines-wrinkles","title":"Grounded Beauty Egyptian Gold Retinol Serum with Hyaluronic Acid | 50ml Value Size | Anti Ageing, Fine Lines \u0026 Wrinkles.","description":"\u003ch3\u003eSerious skin renewal, at a friendly price\u003c\/h3\u003e\u003cp\u003eRetinol remains one of the most respected ingredients in skincare, and this 0.3% serum pairs it with hyaluronic acid and soothing aloe vera in a generous 50ml bottle that goes well beyond the face.\u003c\/p\u003e\u003ch4\u003eWhy we love it\u003c\/h4\u003e\u003cp\u003eWith consistent use it helps skin look smoother, firmer, brighter and more even, softening the appearance of fine lines, uneven tone, pigmentation and rough texture. The aloe keeps things comfortable while the hyaluronic acid holds hydration, and it works on hands, neck and décolletage too, the areas that often show age first. Most people notice visible improvements within four to eight weeks.\u003c\/p\u003e\u003ch4\u003eHow we use it\u003c\/h4\u003e\u003cp\u003eNew to retinol? Start with one or two evenings a week and build from there. Apply a pea-sized amount to clean, dry skin, follow with moisturiser, and wear SPF 30 or higher every morning. Skip it while pregnant or breastfeeding, and patch test first if your skin is sensitive.\u003c\/p\u003e","brand":"Grounded Body","offers":[{"title":"50ml","offer_id":58857594978685,"sku":"50ml Egyptian Gold Retinol Serum","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"30ml Size Egyptian Gold","offer_id":58857595011453,"sku":"30ml Egyptian Gold","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/files\/egyptian-gold-retinol-face-serum-anti-ageing-skincare-2-sizes-available-6727078.webp?v=1791329634"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml","title":"Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml","description":"\u003ch3\u003eA gentle first step into retinal\u003c\/h3\u003e\u003cp\u003eKeen to tackle fine lines but nervous about starting an active ingredient? This is the one we would hand you. Beauty of Joseon combines 10% ginseng root extract with 2% retinal, a more direct form of vitamin A than retinol that needs just one conversion step in the skin, so it works faster while staying gentle enough for the delicate eye area.\u003c\/p\u003e\u003ch4\u003eWhy we love it\u003c\/h4\u003e\u003cp\u003eIt targets the look of fine lines while niacinamide and macadamia seed oil bring antioxidant support, and ceramide NP helps keep the skin barrier calm and comfortable. Potent, but kind, which is exactly what an eye product should be.\u003c\/p\u003e\u003ch4\u003eHow we use it\u003c\/h4\u003e\u003cp\u003eSmooth a small amount around the orbital bone in the evening, avoiding the lash line, then follow with moisturiser. Start a few nights a week and build up as your skin settles in.\u003c\/p\u003e","brand":"Grail\u0026Glow","offers":[{"title":"Default Title","offer_id":58857595044221,"sku":"sku-56782274232646","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/files\/rn-image_picker_lib_temp_eaae7a62-e8ed-4f78-a712-31fc20c2b1d7.jpg?v=1791329642"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-50ml","title":"Beauty of Joseon - Relief Sun: Rice + Probiotics SPF50+ PA++++ 50ml","description":"\u003ch3\u003eThe cult SPF everyone is searching for\u003c\/h3\u003e\u003cp\u003eIf you have spent any time in skincare circles, you have heard of this one. Beauty of Joseon's Relief Sun pairs 30% rice extract with a fermented grain probiotics complex to nourish skin and support its natural barrier while it protects.\u003c\/p\u003e\u003ch4\u003eWhy we love it\u003c\/h4\u003e\u003cp\u003eSPF50+ PA++++ protection in a moist, cream-textured formula that absorbs quickly, never pills and leaves zero white cast. It hydrates while it shields, which makes it a genuine dream under makeup, as our artists will happily confirm. The SPF50 rating is certified through two separate independent labs.\u003c\/p\u003e\u003ch4\u003eWho it is for\u003c\/h4\u003e\u003cp\u003eDry, sensitive and normal skin types especially, but honestly anyone who has avoided sunscreen because of the texture. Apply generously every morning as the final step in your routine. Yes, even in London. Especially in London.\u003c\/p\u003e","brand":"Grail\u0026Glow","offers":[{"title":"Default Title","offer_id":58857595076989,"sku":"sku-56754068586822","price":13.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/files\/rn-image_picker_lib_temp_f7ca9819-0c4f-4c21-ab8e-c0428abf582f.jpg?v=1791329657"},{"product_id":"biotin-shampoo-for-hair-thinning-thicker-looking-hair-473ml-ammuri-beauty","title":"Biotin Shampoo for Hair Thinning \u0026 Thicker-Looking Hair (473ml) | Ammuri Beauty","description":"\u003ch3\u003eFuller-looking hair starts in the shower\u003c\/h3\u003e\u003cp\u003eFine, flat or thinning-looking hair? This daily biotin shampoo from Ammuri Beauty cleanses the scalp gently while helping hair feel cleaner, lighter and noticeably more voluminous after every wash.\u003c\/p\u003e\u003ch4\u003eWhy we love it\u003c\/h4\u003e\u003cp\u003eThe generous 473ml bottle is built for a consistent routine, and the ingredient-led formula pairs biotin with argan oil and botanicals to support softness, shine and manageability, which means less breakage from rough handling and styling. It lifts away everyday oil and product build-up without stripping, and suits all genders.\u003c\/p\u003e\u003ch4\u003eAn honest note from the squad\u003c\/h4\u003e\u003cp\u003eThis is a cosmetic shampoo, not a medical hair-loss treatment, and we love it for exactly what it is: a reliable, scalp-kind wash that helps hair look its best. Lather at the roots, work through the lengths, rinse well, condition, repeat.\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":58857595175293,"sku":"sku-44168029471012","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/files\/file_000000000b6c720a828933cc8784fa2f.png?v=1791329682"},{"product_id":"revive-and-defy-starter-set","title":"Revive and Defy Starter Set by Highborn London","description":"\u003ch3\u003eThe perfect place to start\u003c\/h3\u003e\u003cp\u003eNew to Highborn London? This starter set brings together the brand's two original best sellers, the Pre-Eminent Beauty Serum (30ml) and the Imperial Eye Gel (15ml in a glass jar), in one easy age-defying pairing.\u003c\/p\u003e\u003ch4\u003eWhy we love it\u003c\/h4\u003e\u003cp\u003eIt is a complete kick-start for skin rejuvenation: the serum gets to work on the look of fine lines and wrinkles while the eye gel revives and refreshes the delicate eye area. Simple, effective, and a lovely way to discover the range before committing to the full ritual.\u003c\/p\u003e\u003ch4\u003eWho it is for\u003c\/h4\u003e\u003cp\u003eAnyone noticing the first signs of ageing, or anyone curious about Highborn London who wants a tried-and-tested introduction. Rejuvenate your skin and reveal your youthful radiance, one step at a time.\u003c\/p\u003e","brand":"Highborn London","offers":[{"title":"Default Title","offer_id":58857595306365,"sku":"PEBS30BIEG15","price":78.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/files\/hb-revive-defy-stone-duo-v4.png?v=1791329698"},{"product_id":"organic-age-defying-facial-oil","title":"Organic Age-Defying Facial Oil by Highborn London","description":"\u003ch3\u003eLiquid luxury, made to last\u003c\/h3\u003e\u003cp\u003eThis is Highborn London at its most indulgent: a weightless blend of organic botanical oils that feeds skin back its bounce. At 30ml, a little goes a very long way.\u003c\/p\u003e\u003ch4\u003eWhy we love it\u003c\/h4\u003e\u003cp\u003eThe pure organic ingredients penetrate deeply, locking in hydration and antioxidant goodness for a softer, smoother, more radiant appearance. It absorbs quickly, never feels heavy and will not block pores, which is why our therapists reach for an oil like this at the end of a facial, when skin deserves that final, glowy seal.\u003c\/p\u003e\u003ch4\u003eHow we use it\u003c\/h4\u003e\u003cp\u003eWarm two or three drops between your palms and press gently into cleansed skin, morning or evening. Beautiful over serum, under SPF, or mixed into your moisturiser on colder London days.\u003c\/p\u003e","brand":"Highborn London","offers":[{"title":"Default Title","offer_id":58857595404669,"sku":"OADFO-30","price":94.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/files\/hb-facial-oil-hero-v1.png?v=1791329709"},{"product_id":"scrub-and-glow-luminosity-set","title":"Scrub and Glow Luminosity Set by Highborn London","description":"\u003ch3\u003eYour glow, head to toe\u003c\/h3\u003e\u003cp\u003eDull, lifeless skin does not stand a chance. This new duo from Highborn London pairs two natural heroes designed to work together, instantly transforming face and body with a healthy, lit-from-within glow.\u003c\/p\u003e\u003ch4\u003eWhy we love it\u003c\/h4\u003e\u003cp\u003eOne polish for the face, one for the body, and the instant gratification of skin that looks fresh, smooth and properly radiant. It is the perfect prep before a spray tan or any event where you want your skin to do the talking, and it fits straight into your existing Highborn routine to help defy the visible signs of ageing.\u003c\/p\u003e\u003ch4\u003eHow we use it\u003c\/h4\u003e\u003cp\u003eMassage onto damp skin in gentle circular motions, rinse, then follow with your favourite moisturiser or facial oil. Once or twice a week is plenty to keep your natural radiance topped up.\u003c\/p\u003e","brand":"Highborn London","offers":[{"title":"Default Title","offer_id":58857595437437,"sku":"SGS220","price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/files\/hb-scrub-glow-hero-v2.png?v=1791329717"},{"product_id":"seven-phase-collection","title":"Seven Phase Collection by Highborn London","description":"\u003ch3\u003eSeven steps to seriously good skin\u003c\/h3\u003e\u003cp\u003eAt London Glam Squad we test everything before it earns a place in our kit, and this complete collection from Highborn London passed with flying colours. Seven products that cleanse, tone, lift, firm and rejuvenate, wrapped into one beautifully simple ritual.\u003c\/p\u003e\u003ch4\u003eWhy we love it\u003c\/h4\u003e\u003cp\u003eEverything your skin needs in one place: help easing the look of fine lines and wrinkles, brighter eyes with less puffiness and fewer dark circles, protection from sun damage, kissably soft lips and deep overnight replenishment. It is the kind of complete routine we build for our facial clients, bottled.\u003c\/p\u003e\u003ch4\u003eWho it is for\u003c\/h4\u003e\u003cp\u003eAnyone ready to commit to a proper routine rather than mixing and matching. Perfect if your skin feels tired, dull or simply ready for some serious attention, morning and night.\u003c\/p\u003e","brand":"Highborn London","offers":[{"title":"Default Title","offer_id":58857595470205,"sku":"HB7C","price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/files\/seven-phase-hero-v2.png?v=1791329725"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/6134\/3613\/collections\/image_5c6e60b7-3f15-4544-9242-e9642be4ff0b.png?v=1791223289","url":"https:\/\/londonglamsquad.co.uk\/collections\/beauty-example-products\/skincare.oembed","provider":"London Glam Squad","version":"1.0","type":"link"}